Fighting Hoaxes with Hoaxes?

NewsThump apparently attempts to reduce the number of Facebook hoaxes by generating a hoax of its own. Where would the internet be without satire?

Mark Zuckerberg to give everyone $1000 to stop sharing stupid Facebook hoaxes

I thought of sharing this article on Facebook, but was torn between not wanting to mislead people who lack the hoax/satire recognition gene, and not wanting to offend people who would see right through it anyway by explaining that NewsThump isn’t a real news site…

David Harley